Aloclair
Aloclair is an oral care brand known for its clinically proven products that help relieve pain and promote healing of mouth ulcers, canker sores, and other minor oral lesions. Formulated with soothing ingredients like hyaluronic acid and aloe vera, Aloclair products create a protective barrier over the affected area to speed up recovery and reduce discomfort. Widely trusted by healthcare professionals, Aloclair is available in various forms such as gels, sprays, and mouthwashes to suit different needs.
Behind The Screen
As a part of Kalbe Farma Group and already a market leader, Aloclair had strong brand recognition, but needed to become more emotionally connected and top-of-mind in daily life. We repositioned the product as an essential item that belongs in everyone's everyday bag, not just for emergencies. Through refreshed, fun-yet-premium visual storytelling, more approachable content, and consistent brand experience, we helped shift perception: Aloclair is no longer just a solution, it's part of lifestyle. The journey between Buzzle and Aloclair has bring Aloclair to a stronger brand relevance, increased usage frequency, and deeper brand loyalty, making Aloclair not just known, but loved.