Project Overview
Aloclair
Aloclair is an oral care brand known for its clinically proven products that help relieve pain and promote healing of mouth ulcers, canker sores, and other minor oral lesions. Formulated with soothing ingredients like hyaluronic acid and aloe vera, Aloclair products create a protective barrier over the affected area to speed up recovery and reduce discomfort. Widely trusted by healthcare professionals, Aloclair is available in various forms such as gels, sprays, and mouthwashes to suit different needs.
Brand Socials:
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Service
KOL Management, Social Media Management, Digital Advertising
Objective
Evolve from a well-known medical brand into a relevant lifestyle companion for the modern consumer.
Behind The Screen
As a part of Kalbe Farma Group and already a market leader, Aloclair had strong brand recognition, but needed to become more emotionally connected and top-of-mind in daily life. We repositioned the product as an essential item that belongs in everyone's everyday bag, not just for emergencies. Through refreshed, fun-yet-premium visual storytelling, more approachable content, and consistent brand experience, we helped shift perception: Aloclair is no longer just a solution, it's part of lifestyle.
The Impact
Stronger brand relevance, increased usage frequency, and deeper brand loyalty, making Aloclair not just known, but loved.
A Company by 
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
One Belpark
Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, Cilandak, Jakarta Selatan, 12450
(021) 50600633
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