Build & grow your brand to become the next Game changer
The formula for brands valued Rp500 million up to Rp10 billion, explored in humanly understandable language and relevant case studies.
Batch09
Only 40 seats available
If branding feels like a maze, You're not alone
Most founders and teams hit the same walls. See how many of these you recognize.
Struggling to determine the very first step in building a strong brand.
Can't find a mentor who's a real practitioner, someone who grew a brand to Rp10 billion a month, through the failures and the wins.
Branding feels too complex, hard to understand, and impossible to actually apply.
The team can't work together because no one agrees on each role's definition and function.
Stuck in discounting, price wars, and thin margins, building the brand feels futile.
Confused about what else to do to lift revenue, profit, and stay top of mind.
How should we fix the problem
Branding isn't a logo, it's the system that makes everything downstream easier. Here's what two days in this room actually gives you.
This book is the map
This workshop walks the same path as the book.
Crafting Brand's Legacy is Buzzle's flagship workshop, held every four months so the material stays current, from branding to marketing, advertising, and selling, taught as one holistic system.
Great advertising makes selling easier.
Great marketing makes advertising easier.
Great branding makes marketing easier.
Fix your branding, and you'll fix your business
Those who have joined & became the game-changer
A 50:50 room of entrepreneurs and professionals, real people, real brands.
Person A
Position at Brand A
Person B
Position at Brand B
Person C
Position at Brand C
Person D
Position at Brand D
Brands that have sent their teams
To Crafting Brand's Legacy, to grow together.
A
B
C
D
E
A weekend built end to end
08:30 to 21:00 WIB each day with ten material sessions, with breaks to breathe and connect.
10 sessions per day
3 coffee breaks daily
Lunch & dinner included
Time might change before and during the event without further notice
01
Brand & Branding. The Basic. The Core. The Foundation.
The essentials of branding: what it means, and how branding, marketing, advertising & selling differ from one another.
02
7 Senses of Branding.
Activate the five human senses for branding, then unlock branding's biggest secret: the sixth and seventh senses.
03
The People and the Soul Behind the Brand.
How the people behind a brand infuse it with a soul.
04
Humanize Your Brand.
Treat the brand like a human being with its own character, personality, tone of voice & manners, so it resonates with other humans.
05
Words That Position, Words That Win.
Choose the strategic words that set the brand's positioning in the market and lock its perception in the audience's mind.
06
A Brand Promise Without the Bullsh*t.
Craft a relevant promise that is not bait, but is born from the brand's authenticity and resources.
07
Escape the Discount Trap and Price Wars.
Break free from the discount trap and the price wars that kill. Restore healthy margins so the brand grows healthy.
08
Community, Movement, Grassroots.
Go guerrilla and take root at the grassroots, building fiercely loyal fans through community. Build a brand the way a football club is built.
09
Deep Dive To Your Brand's Story.
Dive deep into the audience's life, until the brand truly becomes their story.
10
Your X Factor = Your Greatwall.
Build the brand's core competence from its primary resources, so nobody can copy it at all.
Real Practitioners Not your average theorists
Everything taught in this room has been tested with real money on real brands, by people who built them, not just studied them.
Main speaker
Yasa Singgih
Founder and practitioner who grew a brand to Rp10 billion a month, here to share the real ups, downs, and the system that actually worked.
Forbes 30 Under 30
Retail & Ecommerce, 2016
Marketeers Youth of the Year
MarkPlus Inc., 2016
Prestige 40 Under 40
The Prestige Indonesia list, 2025
Youngest Forbes 30 Under 30 Asia
Retail & Ecommerce, at age 20
Your facilitators
Buzzle practitioners guiding every session, table, and case study.
Andre
Brand Strategist
Veri
Digital Advertiser Strategist
Vena
Human Resource Strategist
Jackson
Visual Strategist
Yuda
Digital Advertiser Senior Specialist
Ben
Brand Specialist
Marsha
Business Development Specialist
Martin
Digital Advertiser Specialist
The team behind this workshop
Buzzle is a strategic partner in branding, marketing, and advertising for the best brands in Indonesia, acting as researchers, consultants, trainers, conceptors, planners, executors, and investigators.
What they said about this workshop
Don't just take our word for it, learn from those who already feel the benefit of this workshop.
Bring your team and Save more
Every ticket gets the full benefit set, the price per person drops as you bring more people.
Registration closes November 22, 2026
Solo
-
1
Seat
IDR13.500.000
IDR 13.500.000 per person
Duo
Most choosen
2
Seats
IDR20.000.000
IDR 10.000.000 per person
Save Rp.7.000.000 or 26% off
Trio
Best value
3
Seats
IDR27.000.000
IDR 9.000.000 per person
Save Rp13.500.000 or 33% off
Included in every seat
All tiers
Access to the Buzzle ecosystem & the CBL alumni network, hundreds of entrepreneurs and professionals.
Free access to exclusive events for Buzzle Brand Partners.
Re-enrolment in the next batch at a special rate (accommodation & admin only).
A special Crafting Brand's Legacy workbook.
Two Crafting Brand's Legacy T-shirts (wear accordingly per day).
Two snacks and meals per day throughout the workshop.
Workshop details
Batch 9
Schedule
23 - 24 May 2026
Saturday & Sunday • two full days
Duration
08:30 → 21:00 WIB
UTC+7 • 12.5 hours of room time per day
Location
Topgolf Jakarta
Jl. RS. Fatmawati Raya No. 1, Pondok Labu, Cilandak, South Jakarta 12450
See on Google MapQuestions to be Answered
The things people usually ask before grabbing a seat. Still unsure about something? Just reach out.
Founders and professionals alike, the room runs roughly 50:50. If you touch brand, marketing, or revenue in any way, this is built for you.
Not at all. Everything is taught in plain, humanly understandable language, anchored by real case studies, 100% practical, never abstract theory.
Ecosystem & alumni access, free entry to exclusive Brand Partner events, special-rate re-enrolment, the CBL workbook, two T-shirts, and meals throughout, the same for every tier.
Yes, that's exactly what the 2 and 3-seat tickets are for, with progressively better per-person pricing the more people you bring.
The material in this workshop consists of best practices from Buzzle, which has been managing brands with revenues ranging from IDR 500 million up to IDR 10 billion per month.
Got more question?
Feel free to talk with our team through WhatsApp, we will do our best to make sure you get the answer.
Your brand's legacy starts in One weekend
The room is intentionally small and seats are limited, claim your seat before this batch closes.
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