Cahaya Bukit Perunggu
Cahaya Bukit Perunggu (CBP) is a comprehensive solutions provider for iron and steel components, established in 1990. CBP has contributed to supplying key components for Indonesia's strategic projects, as well as mechanical parts for various sectors, including road infrastructure, railway transportation, high-pressure cylinders, agricultural tools, heavy equipment foundation structures, and more.
Behind The Screen
We showcased the human side of an iron and steel manufacturing company often seen as old-school, dull, and unrelatable, by highlighting the lively everyday life of factory workers and revealing behind-the-scenes moments that the public rarely sees. From product education to production processes, we brought a fresh, engaging perspective that changed how people perceive the industry. Public awareness of the company significantly increased, from being virtually unknown to widely recognized by the general public. The sales team benefited greatly, as they could confidently present to potential clients using impressive and engaging social media content. Meanwhile, the HR team found it easier to attract and recruit talent, as improved brand trust and strong digital presence enhanced the company's overall credibility.