Strategic Partner in Branding, Marketing & Advertising

Project Overview

Batik Benang Ratu

Batik Benang Ratu is an Indonesian fashion brand that focuses on offering affordable, high-quality batik for all segments of society. With a strong presence in Central Java, particularly in cities like Semarang, Solo, and Yogyakarta, Batik Benang Ratu is known for combining traditional patterns with accessible pricing, making batik more inclusive while preserving its cultural heritage.

Brand Socials:

Service

Brand Investigation, Brand Strategy, Visual Identity Creation, Visual Curation & Production

Objective

Undergoing a rebranding with the primary goal of elevating the brand's visual identity, to strengthen positioning and move the brand to a higher class.

Behind The Screen

We helped the brand revamp its visual identity by creating a clear and structured visual guideline, then trained the internal team to apply it consistently across various formats, especially on social media. We also supported the execution of photoshoots and videoshoots, elevating the overall visual style to be more premium and aligned with the new brand image, reinforcing the brand's positioning and appeal across all channels.

The Impact

Benang Ratu's brand image significantly improved. Public perception shifted to become more positive, with increased and encouraging feedback from the audience. The internal team became more confident and independent in execution, and the brand was able to successfully collaborate with high-profile influencers, further strengthening its presence in the market.

All Works