One blunder can destroy a brand that took years to build
More than 30 real-world brand crises. The most fatal blunders, the most expensive bloopers, all the way to the crises that nearly killed a brand and the ones that did, dissected in full along with how to handle each one step by step. Straight from practitioners who handle national and multinational brand crises behind the scenes.
Batch01
Only 25 seats per batch
Are you and your brand ready when a perception crisis hits?
Just as every building must have a disaster protocol and the equipment to go with it, so should your brand. Your brand needs to know how to face a crisis if, knock on wood, one ever happens, and most importantly, how to mitigate properly so that a crisis never happens at all.
- Your brand can slip into a blunder, whether out of ignorance or by accident.
- Netizens can so easily "spill the tea" about your brand on social media, often spreading bad news about the brand before anyone confirms it.
- Scarier still, netizens often cancel a brand, and it can all start from a single screenshot.
- And worse, your brand fumbles the response! Unsure what to do, where to start, who to call, whether to fight back or stay silent?!
- A response that should have calmed things down only makes the situation messier, and the problem grows even bigger.
- And in the end, a brand perception value built over years is destroyed in an instant.
- Your brand, and especially the people behind the scenes, from the founder, CEO, brand manager, and marketing director to the social media specialist and customer service, is not equipped with an "Anti-Blunder Protocol".
- Everyone reacts on the emotion of the moment because things are "heated", with no guideline, no coordination, and no thought for what comes next.
- All this time your brand has focused only on growing sales and cutting costs for bigger profits, but forgot to set up its "insurance" and prepare for the worst case.
Why you should join this workshop
Buzzle teaches the protocol for preventing a crisis in brand perception, and how to overcome one if it does happen.
Crisis handling A-Z
Anti-Blunder Protocol by Buzzle
Anti-Blunder Protocol is not a workshop for boosting sales or getting a better profit margin. It is a workshop that will save your money. Because handling a crisis can cost tens to hundreds of times more than preventing it. And sometimes, no matter how much money you spend, things never go back to the way they were.
Hundreds of millions for press releases.
Billions for rebranding & remarketing.
A FORTUNE to rebuild a broken brand perception.
Better to learn it now than to pay for it later.
What your brand will master
Because in the end, a brand that puts the Anti-Blunder Protocol to work understands four things that matter. It even learns how to turn things around and counter attack when a crisis hits.
The Shield
Protecting your brand perception value.
The Fix
Repairing your brand perception value.
The Scale
Strengthening your brand perception value.
The Buzz
Amplifying your brand perception value.
The Turn Around
Turning the situation around while the crisis is still unfolding.
The Counter Attack
Fighting back in a way that can end up working in the brand's favor.
The crisis frameworks unpacked end to end during the workshop
Every session comes with REAL case studies, especially from Buzzle's first-hand experience managing brand perception crises: facing legal cases, coming under attack from netizens and the public, all the way to turning the situation around and "fighting back" in ways that end up benefiting the brand.
10 sessions in 1 day
30+ real brand crisis cases
Live crisis simulation
Anti-Blunder Protocol workbook
The schedule, duration, and venue may change at any time without further notice, unless you have already bought a ticket for this batch. See the FAQ for more information.
01
The Four Pillars of Anti-Blunder Protocol
The foundation of the whole protocol: The Shield, The Fix, The Scale, and The Buzz, four ways to manage brand perception value before, during, and after a crisis.
02
Crisis Response Sequence
An hour-by-hour response order, from the first hour to the first seven days of a crisis, so the team knows exactly who does what.
03
The Non-Negotiables
The principles you hold on to when things are at their hottest: in a panic, facing a cancel, under pressure from netizens, and chased by the media.
04
The Growth Hack
How to read the opportunity inside a crisis, so the brand doesn't just survive but comes out stronger than before.
05
Hot Issues Radar
A map of Indonesia's most sensitive issues today, to spot a potential blunder before the brand slips without noticing.
06
Audience Psychology Map
A map of audience emotion: why netizens get angry, when they forgive, and what only makes them angrier.
This isn't a made-up scenario. It really happened
Any of these could happen to your brand, knock on wood. What matters is always being ready to mitigate, and knowing how to handle it if it does. More than 30 other brand cases will be dissected down to the bone by Buzzle at the Anti-Blunder Protocol workshop.
- Rp1 billionto handle a single crisisASE, a 'Lifestyle' brandNot long ago, a lifestyle brand called ASE had to absorb Rp1 billion to pay for handling a crisis.
- 10K+followers lost in 3 daysPTRRecently, a brand called PTR lost more than 10,000 followers in 3 days after netizens cancelled it.
- 1 employeefired after their unethical behavior went viralAHRA brand called AHR came under attack from netizens after one of its employees behaved unethically and the story blew up, to the point where the brand had to fire that employee.
- 50%+of revenue lost, and the store had to closeBSWA brand called BSW had to close its store and lost more than 50% of its revenue after a black campaign and attacks from netizens.
Problems like these badly damage a brand's perception value and cost a great deal to fix. Even then, a big budget is no guarantee that things will ever go back to the way they were.
Many brands, once their name is ruined, never manage to come back.
About the speaker
Absorb the knowledge and experience of Yasa & Buzzle through the Anti-Blunder Protocol workshop.
Main speaker
Yasa Singgih
Co-Founder and CEO of Buzzle, a strategic partner in branding, marketing & advertising. Through Fortius, Buzzle's holding company, Yasa also invests in several other companies in Indonesia. Together with Buzzle, Yasa has managed more than 200 brands across Indonesia, from mid-sized to national and multinational. Yasa has also built a personal brand as one of Indonesia's best branding practitioners and an entrepreneur who shares insights with more than 160 thousand organic followers.
Forbes 30 Under 30 Asia
Retail & Ecommerce category.
Youngest Forbes 30 Under 30 Asia
The youngest in the Retail & Ecommerce category, at the age of 21.
Prestige 40 Under 40 Indonesia
Prestige Magazine, 2025.
Marketeers Youth of the Year
MarkPlus Inc., 2016.
Crafting Brand's Legacy
The book by Yasa & Buzzle, a national best seller and Indonesia's no. 1 local branding book.
Meet Buzzle
Buzzle is a strategic partner in branding, marketing and advertising for Indonesia's best game-changer brands. As a strategic partner, Buzzle acts as researchers, consultants, trainers, conceptors, planners, executors, and investigators.
Brands that trust Yasa & Buzzle
Yasa & Buzzle have been trusted to direct, manage, execute for, and train the following brands.
Bring your team and save more
Anti-Blunder Protocol is built for Founders, Owners, CEOs, CMOs, Brand Managers, Marketing Managers, Advertising Managers, Social Media Strategists, Social Media Admins, Customer Service, and Front Liners, and for anyone whose work is directly about protecting brand perception, especially those who face the audience directly.
Registration closes October 28, 20267 days 16:40:11 left
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What every seat includes
All tiers
Access to the Buzzle ecosystem, especially the Buzzle workshop alumni network of hundreds of curated brand enthusiasts, entrepreneurs and professionals alike.
Free access to exclusive events for Buzzle Brand Partners.
Re-seat in the next batch at a special rate that covers accommodation and administration only.
The Anti-Blunder Protocol workbook.
Two snacks and one meal during the workshop.
A special discount voucher to become a Buzzle brand partner.
Workshop details
Batch 1
Schedule
Friday, 30 October 2026
Upcoming workshop
Duration
10.00 - 17.30 WIB
One full day, 10 sessions
Location
Buzzle's Office
One Belpark Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, RT 01/RW 01, Pondok Labu, Cilandak, South Jakarta, DKI Jakarta 12450
See on Google MapFrequently asked questions
The things people ask most before grabbing a seat. Can't find the answer to your question? Our support team is happy to help.
That is exactly why now is the best time. A crisis protocol is like a fire extinguisher: you buy it when there is no fire, not once the fire has started. Every brand Buzzle has helped through a crisis said the same thing beforehand: "we never thought it would happen."
Yes. In fact, it is highly recommended for professionals who run day-to-day operations, especially those who deal with the audience directly.
Yes, because the most senior decision makers play the biggest role in setting a brand's crisis mitigation and handling protocol. Fun fact: the biggest crises are often created by a blunder from the very top. So we strongly recommend that a brand's top leadership attends.
The material applies to a brand of any size, but it matters more the bigger the brand gets, because a bigger brand has to be very disciplined in running the Anti-Blunder Protocol. Buzzle's experience so far covers handling crises for brands with revenue from Rp1 billion to Rp10 billion.
Yes, highly recommended though not required, because you will need to execute many things at once after this workshop. When you come with your team, you are far more likely to be able to cover for one another.
No. Participants are also strictly prohibited from recording or publishing the workshop material in any form (video or audio) without written permission from Buzzle. This material will never be on YouTube, never sold as a recording, and never circulated anywhere. The only way to get it is to be in the room.
Yes. You can attend the next Anti-Blunder Protocol workshop at a special alumni rate that only covers administration. Re-seat places per batch are very limited, so contact the Buzzle team right away if you want to learn again.
Got more question?
Feel free to talk with our team through WhatsApp, we will do our best to make sure you get the answer.
Stay calm in the midst of the storm
Every batch is capped at 25 seats. Secure yours and your team's before registration closes.
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