Project Overview
Momolin Bakery
Momolin Bakery is a beloved local bakery brand rooted in Bekasi, known for its delicious and affordable baked goods. With decades of heritage, Momolin has become a household name in the region, offering a wide range of cakes, breads, and pastries made fresh daily. Blending tradition with a modern touch, Momolin continues to grow as a go-to bakery for families, celebrations, and everyday treats.
Brand Socials:
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Service
Brand Investigation, Brand Strategy, Visual Identity Creation
Objective
Executing a total rebranding — transforming the previous brand into a completely new identity
Behind The Screen
The brand faced a legal issue that required them to change a name they had used for over 20 years. Buzzle stepped in to quickly and strategically develop a new brand identity — ensuring a smooth transition while maintaining customer trust, business continuity, and market relevance. We went directly to the field — joining mobile bread sellers, visiting competitor stores as mystery guests, and speaking with dozens of customers to deeply understand the market.
The Impact
The brand re-emerged with a fresher look, while remaining warm and relevant to its audience. As a result, it not only maintained its market position despite the new appearance — but came back stronger and more loved than before.
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
(021) 50600633
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