Project Overview
Momolin Bakery
Momolin Bakery is a beloved local bakery brand rooted in Bekasi, known for its delicious and affordable baked goods. With decades of heritage, Momolin has become a household name in the region, offering a wide range of cakes, breads, and pastries made fresh daily. Blending tradition with a modern touch, Momolin continues to grow as a go-to bakery for families, celebrations, and everyday treats.
Brand Socials:
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Service
Brand Investigation, Brand Strategy, Visual Identity Creation
Objective
Executing a total rebranding, transforming the previous brand into a completely new identity
Behind The Screen
The brand faced a legal issue that required them to change a name they had used for over 20 years. Buzzle stepped in to quickly and strategically develop a new brand identity, ensuring a smooth transition while maintaining customer trust, business continuity, and market relevance. We went directly to the field, joining mobile bread sellers, visiting competitor stores as mystery guests, and speaking with dozens of customers to deeply understand the market.
The Impact
The brand re-emerged with a fresher look, while remaining warm and relevant to its audience. As a result, it not only maintained its market position despite the new appearance, but came back stronger and more loved than before.
A Company by 
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
One Belpark
Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, Cilandak, Jakarta Selatan, 12450
(021) 50600633
buzzle@fortius.id
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