Mafowa is a women's fashion brand that blends minimalist style with a modern twist, offering timeless pieces that feel both effortless and refined. Designed for the modern middle-class woman, Mafowa delivers premium quality at an accessible price point — making high-style fashion more attainable. With a focus on clean silhouettes, thoughtful details, and lasting comfort, Mafowa is redefining everyday elegance for women who value simplicity with character.
Brand Socials:
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Service
Visual Curation & Production, Digital Advertising
Objective
We successfully supported the launch of a new brand to ensure strong market acceptance from day one.
Behind The Screen
The process began with a deep brand investigation, followed by crafting a visual identity that resonated with the target audience — all the way through to on-ground execution of photoshoots and videos. We then accelerated growth through high-performing digital ads.
The Impact
The brand achieved 3-digit revenue and experienced a 10x growth within just 6 months of launch.