Project Overview
DMK Group
DMK Group started with the founding of PT. Dhisa Manunggal Karya (DMK) in Surabaya on September 4th, 1984. Currently, DMK Group is one of the prominent asphalt suppliers in Indonesia. The group currently owns and operates a total of 4 Asphalt Bulk Terminals in Central Java, Bali, Sumbawa and Halmahera and 1 Polymer Modified Asphalt in Demak, Central Java. While providing asphalt to local contractors for national, provincial and regional roads, DMK Group through its subsidiary PT. Wana Indah Asri also supports State Owned Companies for Toll Roads Projects and Airports Runways by delivering high grade asphalt.
Brand Socials:
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Service
Brand Investigation, Brand Strategy, Visual Identity Creation, Social Media Management
Objective
Executing a major rebranding of DMK into a new, revitalized identity — including building its digital brand presence from the ground up — with the goal of positioning DMK as the top-of-mind asphalt brand in Indonesia.
Behind The Screen
We executed a comprehensive visual rebranding for DMK, creating a clear and cohesive branding system that elevated the company's image across all platforms. This included producing a full set of digital visual assets to ensure brand consistency and professionalism, while also activating DMK's social media presence with a fresh, engaging, and storytelling-driven approach — unlike most B2B companies in the same industry.
The Impact
Today, DMK stands out as one of the few, if not the only, asphalt companies in Indonesia with a strong and inspiring digital presence — using storytelling to humanize the brand, share meaningful content, and connect with a wider audience beyond just the industry.
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
(021) 50600633
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