Benhill is a well-established apparel brand in Indonesia, known for its affordable and fashionable clothing that appeals to a wide range of consumers. With a strong presence in major offline department stores and growing influence in online marketplaces, Benhill has become a trusted go-to for everyday style. Combining comfort, trend-aware designs, and accessible pricing, Benhill continues to be a favorite across generations.
Brand Socials:
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Service
Digital Advertising
Objective
Increasing ad budget and optimizing ROAS to significantly improve the brand's revenue and profitability.
Behind The Screen
The brand initially had a strong offline presence, but its digital performance was not yet optimized. Buzzle stepped in to restructure the entire digital marketing funnel — from technical ad setup to content direction and creative references.
The Impact
The brand experienced steady and healthy growth, with increasing ad budgets, high-performing ROAS, and a sustainable digital ecosystem that supported long-term scalability.