Project Overview
Hokkaido Baby
Hokkaido Baby is a popular dessert brand known for its signature cheese tarts and unique fusion of Japanese and Indonesian flavors. With outlets across major malls, Hokkaido Baby has become a favorite for both dine-in and takeaway, and is widely chosen as a stylish and delicious hampers gift. Every product is crafted with premium ingredients and a soft, creamy taste that captures the heart of every generation.
Brand Socials:
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Service
Brand Investigation, Brand Strategy
Objective
Uncover its unique differentiation amidst intense market competition.
Behind The Screen
Through a comprehensive investigation, including mass market surveys, mystery guest visits to competitor stores, and blind product testing, we gathered deep insights into both customer perception and competitive positioning.
The Impact
Based on the findings, we developed a clear and structured brand strategy roadmap — covering short-, mid-, and long-term directions. As a result, the brand gained clarity on its identity, positioning, and strategic decisions needed for confident and targeted expansion.
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
(021) 50600633
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