Your company's values belong in your people, not on the office wall
Many companies treat vision, mission, values and culture as unimportant, empty talk. Others have them, but only as decoration on the office wall. This workshop teaches how a company grows big by making Dream, Purpose, Value and Impact its foundation. From hiring, growing and releasing people, until that foundation truly becomes a culture the people inside it live by.
Batch01
Limited seats per batch
Are you feeling any of this?
A company grows fast on the strength of its branding, marketing, advertising, and selling. But a company grows sustainably, solidly, and resiliently because of a foundation of values rooted deep enough to become its culture. Built by its people.
- Not sure how to build your company's intangible foundation?
- Not only unsure how to build it, but also unsure how to put it to work in everyday tasks?
- You already have a vision, a mission and company values, but asked on the spot, hardly anyone can name them without opening a document?
- So far you hire, grow and let people go on work performance alone, never on how they live the values?
- You want to build the right culture, but have no idea how to measure invisible things like values and character?
- Think that dream, purpose, values, impact, culture & human development only matter to big companies?
- The values set by leadership never make it down to the front line.
- Company culture gets steered by whoever is most dominant, pulling the team out of alignment.
- The bigger the company gets, the more its culture turns for the worse.
- You want an organisation whose people grow instead of merely surviving, one that produces people who succeed, so that in the end the company grows with them.
Why you should join this workshop
This is not a motivational workshop. It is a hands-on workshop to SHAPE your company's foundation, TRANSLATE it into behaviour that can be observed and assessed, and RUN it in everyday decisions.
People are our product
Human-Powered Company by Buzzle
At Buzzle, a services company, people are not just a resource, people are our product. Buzzle has built a team of white-collar professionals from zero to 50 people at Buzzle and more than 70 across the holding, with a system that runs every day: personality tests and core values mapping before anyone joins, an onboarding curriculum, a two-way honesty framework at the end of probation, 360-degree reviews, a pay rise principle not pegged to inflation, and an exit protocol that keeps relationships good. None of it is theory, mistakes and fixes included.
On the wall, it's a poster.
In a handbook, it's a policy.
In your people, it's CULTURE.
Build your people, and they will build your company.
8 things your company gains
Because in the end, a company with a strong human foundation gains 8 things that matter.
Soul in the System
The people behind the company know how to breathe a soul into it, so the company becomes a healthy vehicle for its people, not a machine that wears them out.
A Dream Worth Chasing
The company has a clear, focused dream, so everyone knows where the ship is sailing.
A Purpose That Answers Why
The company exists for a reason bigger than profit, and that is what keeps people on board when times get hard.
Core Values With Teeth
Company values are not just written down, they actually decide who gets hired, promoted, and let go.
A Measurable Impact
The company knows what impact it wants to leave, on whom, and how to measure it.
Everyone Moves Together
Everyone in the company is aligned: they know the direction, the reason behind it, and their own part.
Performance You Can Measure
Not just performance on results, but performance on values too: character and ways of working that can be assessed, trained, and held to account.
A Company Built on People
A company whose foundation is people, not just systems and targets. Because everything else can be copied, people cannot.
The frameworks unpacked end to end during the workshop
Every session comes with REAL case studies, including the mistakes and failures Buzzle itself has been through, so 100% of the material stays grounded and practical, never abstract.
10 sessions in 1 day
Company Foundation Blueprint
Ready-to-use templates
Best attended in pairs
The schedule, duration, and venue may change at any time without further notice, unless you have already bought a ticket for this batch. See the FAQ for more information.
01
The 4 Pillars
Dream, Purpose, Value and Impact. The four foundations that must exist before any talk of structure, targets or systems. Built right in class, in the context of your own company.
02
Turn Back Time
Looking back on the company's journey, at its early days and at interviews with the team, to reflect on the values that matter most.
03
ABCD Class
Mapping people on two axes at once: work performance and values performance. The framework that answers every leader's hardest question: what to do with someone who delivers but does not share the values.
04
360 Review
Feedback from managers, peers and direct reports at once. Because character shows most honestly in how a person treats those who can do nothing for them.
05
Connection & Challenge
Four quadrants of leading: TO, FOR, WITH, and NOT. Why people change through relationships, not through rewards and punishments, and how to balance the two for every different person.
06
The Five Dysfunctions of a Team
Five diseases that pile up inside a team: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. How to spot them early and take them apart one by one.
07
Organizational Health
Organisational health as an advantage nobody can copy. Why a smart but unhealthy company always loses to a healthy one.
08
University of Leaders
Turning the company into a place to learn, not just a place to work. Internal curricula, onboarding and knowledge-sharing rituals that pass the company's values from person to person.
About the facilitators
"We use business to build people, not people to build business." Every people system at Buzzle, from how we hire, assess and correct to how we let go, is built on that sentence.
Main speaker
Yasa Singgih
Co-Founder and CEO of Buzzle, a strategic partner in branding, marketing & advertising. Through Fortius, Buzzle's holding company, Yasa also invests in several other lifestyle retail brands in Indonesia. Today Yasa leads a team of more than 50 people at Buzzle and more than 70 people across the Fortius holding.
Forbes 30 Under 30 Asia
Retail & Ecommerce category.
Youngest Forbes 30 Under 30 Asia
The youngest in the Retail & Ecommerce category, at the age of 21.
Prestige 40 Under 40 Indonesia
Prestige Magazine, 2025.
Marketeers Youth of the Year
MarkPlus Inc., 2016.
Crafting Brand's Legacy
The book by Yasa & Buzzle, a national best seller and Indonesia's no. 1 local branding book.
Alongside Yasa
Two Buzzle HR practitioners who run this system every day, from hiring to reviews.
Vena Juniarti
HR Strategist at Buzzle, formerly Astra and Kawan Lama
Dyah Rani
HR Specialist at Buzzle, formerly Tong Tji and The Bath Box
Why Buzzle hosts this workshop
Buzzle has always helped brands grow from the outside, through branding, marketing, and advertising. But across the more than 200 brands we have worked with, one pattern keeps repeating: a brand that looks tidy on the outside is often a mess on the inside, because a brand is really built by the people who work on it every day. That is why Buzzle brings you this workshop, as a continuation of the same work, building brands, only this time from the inside.
Bring your team and save more
Human-Powered Company is made for Founders, Owners, CEOs, COOs, Directors & Heads of Department, General Managers, HR Directors & HR Managers, People & Culture Leads, Team Leads & Supervisors, Recruitment & Talent Acquisition, and anyone who decides who comes into your company, who stays, and who has to leave. Note: this workshop works best attended as a pair, a decision owner together with the person who carries it out. A foundation the owner shapes alone stops at a document, and a system HR builds alone has no teeth.
Registration closes October 27, 20266 days 16:40:11 left
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What every seat includes
All tiers
Company Foundation Blueprint: your own company's Dream, Purpose, Value and Impact, shaped right in class and taken home finished.
Ready-to-use templates: the 4 Pillars Canvas, Turn Back Time Worksheet, ABCD Class Mapping, 360 Review form, Values to Behavior matrix, and the School of Company curriculum framework.
A dedicated Human-Powered Company workbook.
A place in the Buzzle ecosystem, especially the Buzzle workshop alumni: hundreds of curated brand enthusiasts from among entrepreneurs and professionals.
Free entry to limited events held exclusively for Buzzle Brand Partners.
A reseat in the next batch at a special price that covers only accommodation and admin costs.
2 snacks & 1 meal per day for the length of the workshop.
A special discount voucher for becoming a Buzzle brand partner.
Workshop details
Batch 1
Schedule
Thursday, 29 October 2026
Upcoming workshop
Duration
10:00 → 17:30 WIB
One full day, 10 sessions
Location
Buzzle's Studio, One Belpark Office Building, 5th Floor
Jl. RS. Fatmawati Raya No. 1, Cilandak, South Jakarta 12450
See on Google MapFrequently asked questions
The questions people ask most before taking a seat. Can't find the answer you need? Our support team is happy to help.
Crafting Brand's Legacy builds your brand outward: positioning, story, and how to win the market. This workshop builds your company from the inside: its foundation, its values, and the people who run it. The two complement each other: however strong a brand strategy is, it stops at the presentation if the people who have to run it do not move by the same values.
No. This workshop focuses on building a company's foundation until it becomes a culture its people live by. It does not cover HR technicalities such as labour regulations, contracts, BPJS calculations, attendance systems or payroll, but how to build a company that stands on its people.
Quite the opposite. Shaping a foundation while the team is under 10 people is far easier than at 100 people with habits that have already hardened. What is expensive is fixing a culture that has been formed wrong for years. Ideally, your company already has a team of at least 5 people.
Very relevant. Most companies already have them. What they lack is a way to translate them into behaviour, to measure them in performance reviews, and to use them when making hard decisions. That is what this workshop covers. And if you do not have them yet, the workshop shows you how to build them from zero.
It is not required, but it is highly recommended. A foundation the decision owner shapes alone stops at a document. A system HR builds alone has no teeth. Participants who come as a pair go home with a plan that is already agreed and already has someone to carry it out.
No. Participants are also strictly prohibited from recording or publishing the workshop material in any form (video or audio) without official written permission from Buzzle. This material will never be on YouTube, will never be sold as a recording, and will never circulate anywhere. The only way to get it is to attend in person.
Yes, you can attend the next Human-Powered Company workshop again at a special alumni price (covering admin costs only). Seats in every batch are very limited, so please contact the Buzzle team as soon as possible if you cannot attend the batch you registered for.
Got more question?
Feel free to talk with our team through WhatsApp, we will do our best to make sure you get the answer.
Turn your values into a culture your people live by
Seats in every batch are very limited. Bring your company's decision owner and the person who carries it out, and secure your seats before registration closes.
We respect your privacy. We will never share your details with anyone.