Your brand will never grow beyond your financial literacy
How to read and translate the numbers of your own brand. Financial statements, cash flow, margins, all the way to the big money decisions, unpacked in plain human language with relevant case studies, straight from a practitioner who decides with real money every day.
Batch01
Only 25 seats per batch
Are you feeling any of this?
A brand rarely dies from a lack of ideas. It dies from running out of cash. And almost always, the signs were readable months earlier, in the reports nobody opened.
- Revenue keeps growing, yet somehow the bank account is always tight?
- Sitting in meetings with the finance team, nodding along to terms you don't actually understand?
- Assuming financial statements are the accountant's job, not the decision maker's?
- Assuming finance is complicated, formula-heavy, boring, and too much to learn?
- Struggling to find a finance mentor who is a real business practitioner? Someone who doesn't just talk accounting theory, but makes critical decisions every day.
- Struggling to find a finance practitioner who can teach hard things in plain, down-to-earth language?
- Founders, owners, C-levels, directors, and managers who can't read or translate financial statements, so they depend entirely on someone else's explanation.
- Even though the financial statements are the most honest dashboard a business has.
- Not knowing which product or business line is actually profitable, and which one is quietly eating the company.
- Big decisions like buying machines, opening branches, hiring, taking loans, expanding, and investing, made without the math, simply because "it feels right".
- Struggling to negotiate with banks, investors, suppliers, vendors, or partners because you don't own your own numbers.
Why you should join this workshop
As a strategic partner working in the field with more than 200 brands, Buzzle keeps seeing the same pattern: most decision makers in a brand lack solid financial literacy. Not just unable to read a financial statement, but unable to translate it into a decision.
A workshop, not an accounting class
Finance for Non-Finance Decision Makers by Buzzle
Finance for Non-Finance Decision Makers is not an accounting class, and it is not training on how to prepare reports. It is a workshop on READING the reports, UNDERSTANDING what they mean, and DECIDING based on the numbers. Practical, and ready to apply in your business right away, no fluff.
Revenue is vanity.
Profit is sanity.
Cash is KING.
Understand your numbers, and you'll finally control your business.
8 things your brand gains
Because in the end, a decision maker who owns the numbers gets eight things that matter for the brand.
Confident Decision Making
Decide on solid ground, not on gut feeling.
Real Profitability Visibility
Know exactly which product, branch, or line actually makes money.
Healthy Cash Flow
The brand keeps breathing, even while growing at its fastest.
Cost Control
Cut the right costs, not everything that merely looks big.
Smarter Investment Choices
Know when a purchase is an asset, and when it is a trap.
Stronger Negotiation Position
Talk as an equal with banks, investors, suppliers, and partners.
Early Risk Detection
See a financial problem six months before it blows up.
Sustainable Growth
Grow on a foundation, not while holding your breath.
The finance frameworks unpacked end to end during the workshop
Every session comes with REAL case studies, drawn from first-hand experience running and deciding in real businesses, so 100% of the material stays grounded, practical, and never abstract.
10 sessions in 1 day
P&L, balance sheet, cash flow
Ready-to-use calculator templates
Bring your brand's financials
The schedule, duration, and venue may change at any time without further notice, unless you have already bought a ticket for this batch. See the FAQ for more information.
01
The 15-Minute Financial Statement Scan
How to read the health of a business in minutes, without wrestling with accounting formulas.
02
Profitable, But No Cash
Why the income statement shows a big profit while the bank account stays tight.
03
Healthy Financial Ratios
The critical numbers every decision maker must watch, so the business never quietly bleeds.
04
Which Product Is Quietly Losing Money
Finding the product or business line that seems to sell well but is actually eating your profit.
05
The Power of One
The small levers that, moved by just 1% or 1 day, can lift profitability dramatically.
06
Invest or Not
Objective math before a big decision: buying assets, opening a branch, or expanding.
07
Budgeting & Cash Flow Projection
Projecting your cash flow ahead, so you can sleep soundly and never run out of breath.
About the speaker
A non-accountant, an engineer, a CEO, who looks at finance through the lens of business.
Main speaker
Tirto Hutomo Yuandi
Throughout his career in commercial, procurement, and supply chain, Tirto has lived at the point where every decision means money: setting prices, negotiating procurement, driving down production costs, and deciding whether an investment is worth it. Leading regional sales at Viking Offshore & Marine, he delivered 50% annual revenue growth while running a company-wide cost-reduction program across production materials and operating expenses.
CEO, Timberlab Asia
PT Timber Laboratory Asia leads the adoption of mass timber as a sustainable construction solution in Indonesia.
Operational Support Director, PT Cahaya Bukit Perunggu
A steel component solutions provider with its own production, where he previously led as Commercial Manager.
Director Commercial, PT Buana Triarta
Also an active angel investor at Ango Ventures.
Founder, Sagara Consulting
A management consulting firm born from his passion for sharing what he knows.
University of New South Wales (UNSW), Australia
Manufacturing Engineering and Management (First Class Honours) and Materials Science (Distinction).
Stanford Seed Program
Stanford Graduate School of Business.
The team behind this workshop
Buzzle is a strategic partner in branding, marketing, and advertising for the best brands in Indonesia, acting as researchers, consultants, trainers, conceptors, planners, executors, and investigators.
Bring your team and save more
Finance for Non-Finance Decision Makers is built for Founders, Owners, CEOs, COOs, CMOs, Directors & Heads of Department, Brand Managers, Marketing Managers, Business Development Managers, Operational Managers, Procurement & Supply Chain Managers, and every decision maker who holds the fate of a brand in their hands. No finance background is required. If you have one, the material will simply feel easier to follow.
Registration is not open yet
1 Pax
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IDR1.900.000
IDR 1.900.000 per person
2 Pax
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IDR 1.750.000 per person
Save Rp300.000 (8% off)
3 Pax
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IDR 1.500.000 per person
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5 Pax
Best Value
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IDR6.000.000
IDR 1.200.000 per person
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What every seat includes
All tiers
Access to the Buzzle ecosystem, especially the Buzzle workshop alumni network of hundreds of curated brand enthusiasts, entrepreneurs and professionals alike.
Free access to exclusive events for Buzzle Brand Partners.
Re-seat in the next batch at a special rate that covers accommodation and administration only.
The Finance for Non-Finance Decision Makers workbook by Buzzle.
Ready-to-use calculator templates.
Two snacks and one meal per day throughout the workshop.
A special discount voucher to become a Buzzle and Sagara brand partner.
Workshop details
Batch 1
Schedule
To be announced
Upcoming workshop
Duration
10.00 - 17.30 WIB
One full day, 10 sessions
Location
Buzzle Studio
One Belpark Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, RT 01/RW 01, Pondok Labu, Cilandak, South Jakarta, DKI Jakarta 12450
See on Google MapFrequently asked questions
The things people usually ask before grabbing a seat. Still unsure about something? Our support team is happy to help.
Yes, and that is exactly who it is for. The workshop is designed for decision makers without a finance background. Everything is taught from zero, in plain human language, without accounting jargon, and with case studies that are relevant to everyday business.
Yes. A finance background will make it easier to follow. The material still pays off, because it does not teach the basics of preparing financial statements; it teaches how to translate them into business strategy and decisions.
No. This is not an accounting class. You will not be taught how to post journals or build reports. You will be taught how to READ the reports you already have, understand what they mean, and use them to make business decisions.
Yes. Every professional at decision-making level, from managers and heads of department all the way to directors, makes decisions that affect the company's costs. Being able to read the numbers makes those decisions defensible, and it is a significant career differentiator.
No, and that is deliberate. Tirto is a business practitioner with an engineering and operations background who currently serves as CEO and shareholder in several companies. Every day he makes decisions with real cost consequences, as a CEO, a commercial director, and an angel investor. He learned the numbers from the same seat you sit in, which is why his explanations land with people who are not finance people. This workshop teaches finance for DECISION MAKERS, not finance for accountants.
Highly recommended. Financial decisions are rarely made alone. When you and your team read the numbers the same way, discussions get much faster and decisions get much sharper.
Highly recommended. You are welcome to mask confidential company data so it is more comfortable to discuss during the workshop.
No. Participants are also strictly prohibited from recording or publishing the workshop material in any form (video or audio) without written permission from Buzzle. This material will never be on YouTube, never sold as a recording, and never circulated anywhere. The only way to get it is to be in the room.
Yes. You can attend the next Finance for Non-Finance Decision Makers at a special alumni rate that only covers administration. Seats per batch are very limited, so contact the Buzzle team right away if you cannot make the batch you registered for.
Got more question?
Feel free to talk with our team through WhatsApp, we will do our best to make sure you get the answer.
Own your brand's numbers in one day
Every batch is deliberately capped at 25 seats. Secure yours and your team's before this batch closes.
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