Project Overview
Haquhara
Haquhara is a beauty tools brand dedicated to creating high-quality, practical makeup accessories designed to simplify the work of professional makeup artists and support beauty enthusiasts in their daily routines. With a mission to empower women, Haquhara blends functionality, style, and innovation, helping every woman feel more confident, creative, and in control of her beauty journey.
Brand Socials:
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Service
Brand Investigation, Campaign & Activation, Workshop & Training
Objective
We helped the brand build a strong long-term foundation.
Behind The Screen
Guiding its strategic direction for the next 5 years, including a major rebranding due to legal issues with the previous name. This process involved not only reshaping the visual and verbal identity, but also training the internal team in branding, marketing, and advertising to ensure alignment and sustainability.
The Impact
We uncovered the brand's long-term brand manifesto, and successfully launched the new identity through an emotional storytelling campaign that went viral, resulting in strong public support and creating a renewed sense of harmony and purpose within the internal team.
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
One Belpark
Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, Cilandak, Jakarta Selatan, 12450
(021) 50600633
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