Project Overview
BuyMe
Buy Me took over TikTok with its cult-favorite Magic Scrub, a skincare essential that speaks to what Gen Z craves: instant glow, real results, and a brand that gets them. But to go beyond viral and build long-term love, Buy Me needed a bold new direction.
Brand Socials:
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Service
Brand Investigation, Visual Identity Creation, Campaign & Activation
Objective
To lead a full rebranding and launch a long-term campaign with high impact, starring influencers icon Shani Amelia.
Behind The Screen
We started with a deep dive into the brand's core, exploring its strengths, gaps, and potential. From tone of voice to product story, we rebuilt Buy Me to feel louder, braver, and more magnetic. Then, we mapped out a long-term campaign arc: Strategic, scalable, and rooted in the emotional pull of real transformation, powered by the face of Shani Amelia.
The Impact
The launch day went beyond expectations, generating high sales, massive engagement, and a new wave of brand believers.
South Quarter
Tower A, 18th Floor, Jl. RA Kartini Kav. 8, Cilandak Barat, Cilandak, Jakarta Selatan, 12430
One Belpark
Office Building, 5th Floor, Jl. RS. Fatmawati Raya No. 1, Cilandak, Jakarta Selatan, 12450
(021) 50600633
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