Crafting Brand's Legacy

Build & Grow Your Brand to Become the Game Changer in the Industry

The formula for brands valued at Rp500 million up to Rp10 billion is thoroughly explored in this workshop, by using humanly understandable language and relevant study cases.

Is this what you feel?

Struggle to determine the first step in building a strong branding?
Is it difficult to find a branding mentor who is truly a practitioner in the field? Someone who doesn't just talk about theory, but has gone through ups and downs, failures and successes, and finally succeeded in growing a brand with a turnover of Rp10 billion per month.
You think that branding is too complex, difficult to understand, and not applicable?
You think that branding is just a waste of money and requires very high costs?
You think that branding is not a priority because you think it is only relevant for large-scale businesses?

And not just that . . .

The team within the brand cannot work together because they do not understand each other's definitions and functions.
Confused about putting together a brand team. Who should be recruited first? What are their functions? How should their work be organised?
The brand is stuck in discounting, price wars, and thin margins, feeling that building the brand is futile.
Struggling to survive in a crowded market where brands lack uniqueness.
Confused about what else to do to increase brand revenue and profit?
Want the brand to be top of mind for the audience, sales to be booming, margins to be healthier, and ultimately, make your life to be more enjoyable.

Wondering Why You Should Join This Workshop?

The Crafting Brand's Legacy Workshop is a flagship workshop held regularly by Buzzle every four months to discuss topics ranging from branding, marketing, advertising to selling, ensuring that the material presented is always up to date. Here are some reasons why you should attend the workshop...

The Crafting Brand's Legacy workshop is only held once every four months, so the material presented is guaranteed to be the latest.

Workshop participants are curated brand owners & founders, as well as top-level professionals.

The workshop materials have been tested in the field by Buzzle and proven successful for brands with monthly revenues ranging from IDR 500 million to IDR 10 billion.

Branding is not the whole business,

But branding is a part that moves the business

Successful branding will help marketing, advertising, selling, and the overall business process.

Great advertising makes selling easier.

Great marketing makes advertising easier.

Great branding makes marketing easier.

Fix your branding, and you’ll fix your business.

Crafting Brand's Legacy is a Workshop Intended for . . .

Founder

CEO

CMO

Brand Manager

Marketing Manager

Social Media Strategist

Digital Advertiser

As well as anyone directly involved in branding, marketing, advertising and sales.

Please noted that this workshop is not exclusively for entrepreneurs; participants in the Crafting Brand's Legacy workshop have a 50:50 ratio of entrepreneurs to professionals.

Those Who Have Joined and Succeeded to Become “the game-changer”

Felicia

Founder of Mirael

Catherine

Founder of dr. Belle

Leo

FYP Specialist

Vandi

Founder of VIVI NICI

Rivan

Founder of RK Investment Advisory

Alvin

Founder of Course-Net

Harbie Kurnia

Founder & CEO of Ballerbro

Marieska

Marketing Director at Unifam

Fellexandro

CEO of Underdog Podcast

Annisa

CEO of DS Modest

Gian

Founder of Buildin Blue

Greg

Founder of MSMO

Septio

Founder of Bonvie Haircare

Edric

Founder of Capsen

Anthony

Founder of First Class

Husnul

Founder of Sohoney Jr.

Linda

Founder of Sava Shoes

These Brands Have Sent Their Teams to Crafting Brand's Legacy to Become “the game-changer”.

Results of Crafting Brand's Legacy Framework by Buzzle

Workshops Proven to Increase Revenue

A newly launched brand has been proven to increase its revenue more than tenfold in its fourth month after following the framework in Crafting Brand's Legacy.

Flexible Material for Your Brand Cases

Newly launched brands can significantly increase revenue without spending anything on marketing after implementing the framework in Crafting Brand's Legacy.

The Material Presented Can be Applied Immediately

Brands that implement the formula from the Crafting Brand's Legacy workshop can immediately increase their ROAS.

Each session is always accompanied by REAL case studies, particularly from Buzzle's first-hand experience in directly managing brands, ensuring that 100% of the material is down-to-earth, practical and not unrealistic.

About the Speaker

Co-Founder and CEO of Fortius. A holding company that manages Buzzle, as a strategic partner in branding, marketing & advertising. Yasa & Fortius also invest in several other lifestyle retail brands in Indonesia.

Before establishing Fortius & Buzzle, Yasa had experience in building retail brands from scratch to achieve billions in monthly revenue. Currently, through Fortius & Buzzle, Yasa has experience managing more than 150 brands across Indonesia, ranging from medium-sized, national, and multinational companies.

Yasa has also successfully built his personal brand as one of Indonesia's top branding practitioners and an entrepreneur who shares his insights, with over 150,000 organic followers.

Yasa & Buzzle's written work, Crafting Brand's Legacy, has become a national bestseller in Indonesia and the number one local branding book in the country.

Achievements

Forbes 30 Under 30 Asia

In Retail & Ecommerce Category 2016

Youngest Forbes 30 Under 30 Asia

In Retail & Ecommerce at the age of 20

Prestige 40 Under 40

By The Prestige Indonesia 40 Under 40 List for 2025

image/cbl/marketeer-youth-choice-award.png

Marketeers Youth of The Year

By Mark Plus Inc. in 2016

Meet Buzzle

Buzzle is a strategic partner in branding, marketing and advertising for the best brands in Indonesia. As a strategic partner, Buzzle acts as researchers, consultants, trainers, conceptors, planners, executors, and investigators.

Yasa & Buzzle have been trusted to provide direction, manage, execute and train the following brands:

Branding

Marketing

Advertising

Educating

Absorb Knowledge and Experience

From Yasa & Buzzle Through

Crafting Brand's Legacy Workshop

Watch on Instagram

Saya senang karena mendapat network baru dan teman-teman dari berbagai brand lain. Materinya gila banget, menurut saya ini workshop brand terbaik yang pernah saya ikutin. Belajar banget gimana kita ngebedah sebuah brand sampai ke proses menyusun strateginya.

Fransiskus Alvin

Course-Net & ITBOX

Banyak hal yang saya pelajari ya khususnya seputar branding. Yang awalnya saya berpikir branding itu hanya sekedar logo, tapi ternyata ada banyak hal yang perlu dikulik lagi untuk menghidupi brand itu sendiri.

Rivan Kurniawan

Indonesia Value Investor & Penasehat Investasi

Dua hari ini saya senang banget, merasa dapat banyak insight dari Yasa. Walaupun dua hari dengan waktu yang lama, tapi tidak terasa. Apalagi Yasa bukan hanya mengajar, tapi juga sharing sesuai dengan apa yang sudah pernah dilakukan dan dialami.

Lita

Chococips Boutique

Acaranya seru banget, banyak sekali hal yang bisa saya implementasikan di bisnis saya. Hal yang menurut saya paling berkesan dari acara ini adalah insight dari bisnis itu sendiri, sehingga tujuan saya kedepannya untuk bisnis saya menjadi lebih jelas.

Vandi

VIVI NICI

Acaranya seru, walaupun dari pagi sampai malam, tapi tidak terasa bosan karena Yasa membawakan materi dengan cara yang seru. Materi yang berkesan menurut saya adalah, life purpose kita harus align dengan brand purpose kita, menurut saya itu hal yang sangat meaningful ketika menjalankan sebuah brand.

Ribka

Nusantara Pancing

Workshop Crafting Brand's Legacy ini sangat eye opening. Hal paling berkesan menurut kita adalah ketika study case untuk membahas bagaimana brand-brand besar menavigasi kesalahan yang kelihatannya minor ternyata fatal, dan ketika digali ternyata hanya perlu mengubah mindset saja.

Richard & Sena

Capsen

Fransiskus Alvin

Course-Net & ITBOX

Rivan Kurniawan

Indonesia Value Investor & Penasehat Investasi

Lita

Chococips Boutique

Vandi

VIVI NICI

Ribka

Nusantara Pancing

Richard & Sena

Capsen

Upcoming Workshops!

Workshop Schedule:

August 22, 2026 - August 23, 2026

Workshop Duration:

08:30 - 21:00 UTC+7

Workshop Location:

Topgolf Jakarta, Jl. RS. Fatmawati Raya No.1, RT.1/RW.1, Pd. Labu, Kec. Cilandak, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12450

See on Google Map

Please note that the schedule, duration, and location of the workshop are subject to change without further notice, unless you have purchased a ticket for this batch. For further information, please refer to the FAQ.

What You Will Get

Join the Buzzle ecosystem, specifically the Crafting Brand's Legacy Workshop alumni, which consists of hundreds of brand enthusiasts from among entrepreneurs and professionals.
Free access to exclusive events for Buzzle Brand Partners.
Re-enrolment in the next batch at a special rate covering only accommodation and administrative fees.
A special Crafting Brand's Legacy Buzzle workbook.
2 Crafting Brand's Legacy T-shirts.
2 snacks and meals per day throughout the workshop duration.

Registration will be closed at August 16, 2026

1 Pax

Rp13,5 Jt

Price for 1 Seat

2 Pax

Rp27.000.000

Rp20 Jt

Only Rp10.000.000/pax

3 Pax

Rp40.500.000

Rp27 Jt

Only Rp9.000.000/pax

Have further questions?

Please contact our support team.

Workshop Agenda

Agenda Day 1

Hal paling esensial tentang branding, makna serta perbedaan antara branding, marketing, advertising & selling.

Mengaktifkan 5 indra manusia untuk branding, serta unlock rahasia paling besar dalam branding yaitu indra ke 6 dan indra ke 7.

Bagaimana manusia di balik brand menginfus soul ke dalam brand.

Mengkombinasikan business brand vs personal brand sebagai senjata untouchable yang sangat kuat dan authentic.

Mengatur kata kata yang strategis di brand yang akan menentukan positioning brand di market yang berdarah darah.

Menciptakan janji relevan yang bukan sekedar iming iming tapi lahir dari otentisitas serta sumber daya brand.

Terlepas dari jebakan diskon dan perang harga yang membunuh. Menyehatkan margin agar brand tumbuh dengan sehat.

Bergerilya dengan mengakar dari akar rumput, menciptakan loyalis yang sangat fanatik dengan komunitas.

Menyelami kehidupan audience dengan sangat dalam, sampai brand benar benar menjadi cerita audiencenya.

Membangun core competence brand dari sumber daya utama, sehingga tidak ada yang bisa meniru sama sekali.

Agenda Day 2

Menciptakan strategi konkret yang actionable, langkah demi langkah, sampai brand menguasai market.

Menggabungkan sisi fungsional dan emosional menjadi seimbang, menapak bumi, tidak halusinasi, tapi tetap kuat.

Menghajar kompetitor dengan fokus pada satu niche dan menjadi raja di market spesifik.

Menyentuh market paling penting, menciptakan hukum pareto, hingga menguasai market share dengan cara yang unik.

Menyeimbangkan brand dengan rumus 70 20 10 yang membuat brand stand out tapi tetap punya cash cow yang sehat.

Menyelaraskan semua unsur tanpa mengesampingkan satu sama lain, sehingga brand bisa tumbuh sustainable.

Menciptakan marketing campaign & activation dengan berbagai objektif sesuai kebutuhan brand.

Membangun team kreatif di dalam brand, siapa yang harus dihire, apa saja posisinya dan bagaimana mekanisme kerjanya.

Mystery guest sebelumnya adalah Nago Tejena from Bali Usada, Aldi Haryopratomo from Karma Club (Ex CEO GoPay), Gary Evano from Puyo Group, Lusiana Darmawan from Paragon Group, Joshua Kevin from ex Founder & CEO Talenta, Hartman Harris from EVOS Esports.

Sesi penutup yang paling powerful, menciptakan legacy yang berdampak besar dan longlasting.

Frequently Asked Questions

Can't Find the Answer For Your Questions?

You can also contact our support team to get help with your query.

Yes, this workshop is NOT a business workshop and NOT a workshop for founders or entrepreneurs only. So far, 50% of the participants have been founders, entrepreneurs, and C-level executives, while the other 50% have been professionals, namely Brand Managers, Marketing Managers, Social Media Strategists, and Digital Advertisers. The workshop material has been specifically designed for those whose work is directly related to branding, marketing, advertising, and selling.

Yes, this workshop teaches branding (primarily), as well as marketing, advertising and selling from the ground up, using very simple language, very easy delivery and highly relevant and constantly updated case studies.

The material in this workshop consists of best practices from Buzzle, which has been managing brands with revenues ranging from IDR 500 million up to IDR 10 billion per month.

Yes, it is highly recommended, although not mandatory, because you will need to execute many things simultaneously after attending this workshop. Therefore, when you are with your team, you will most likely be able to cover for each other.

We apologise, but the workshop price does not include accommodation costs. The workshop price includes a workbook, two T-shirts, morning snacks, lunch, afternoon snacks, and dinner. You can stay at a hotel near the workshop venue.

Sorry, workshop recordings are currently unavailable and cannot be accessed during the workshop or after it has finished.

Yes, you can attend the next Crafting Brand's Legacy workshop at a special alumni price (only to cover administrative costs). The number of seats in each batch is very limited, so please contact the Buzzle team immediately if you are unable to attend the registered batch.